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About Us

Who are we and What we do?


The Shoe Laundry started its operations at Mumbai in 2003 by Sandeep Gajakas. India's first professional footwear laundry and refurbishing service for all types of footwear. It is the brain child of Sandeep Gajakas. The Shoe Laundry was estd. in 2003 in Mumbai and it has a clientele which has been growing at a rapid pace. Today, The Shoe Laundry services thousands of customers across Mumbai. The Shoe Laundry also caters to international footwear brands (via retail stores) to work as their first line of defense for any customer complaints and aftersales issues.

Today, The Shoe Laundry has been featured in more than 300 articles and it has been recognized by many a different minds from the industry. The Shoe Laundry success is a case study in many management institutes, as a part of their curriculum.


The Shoe Laundry is a service which comes to the customer, where they want. All it takes from you is a phone call or a message to our helpline and before you know, the footwear is picked, serviced and delivered back to you. We treat each shoe to the same standards of service, at The Shoe Laundry, we have designed our own 7 Step service model to ensure, perfect quality and customer delight.

How is it done?


The Shoe Laundry, Shoe Care Process:

Step 1 : Dismantloe the shoe
Step 2 : Wash it thoroughly
Step 3 :
Inspect the shoe
Step 4 : Repair the shoe
Step 5 : Asseamble the shoe
Step 6 : Look at the shoe and think, "would I wear it?"
Step 7 : Deliver the shoe back to the customer

The Vision


“To make footwear hygiene and shoe care a part of every Individual's lifestyle by making ShoeVival available to every customer at every corner of the country.”

Sandeep Gajakas,
Founder, The Shoe Laundry and ShoeVival